{"id":172105,"date":"2026-03-21T18:06:27","date_gmt":"2026-03-21T16:06:27","guid":{"rendered":"https:\/\/insert.gr\/?post_type=portfolio&#038;p=172105"},"modified":"2026-04-19T21:37:29","modified_gmt":"2026-04-19T18:37:29","slug":"pilates-vassia-oikonomou-spanos","status":"publish","type":"portfolio","link":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/","title":{"rendered":"P\/LATES &#8211; Vassia Oikonomou-Spanos"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section back_color=&#8221;color-520909&#8243; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;143354&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;101397&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;103767&#8243;][uncode_block id=&#8221;173315&#8243; inside_column=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;164413&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-261315&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/4&#8243; uncode_shortcode_id=&#8221;990165&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-838282&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;559460&#8243; subheading=&#8221;Vassia Oikonomou-Spanos, New York&#8221;]PILATES PROJECT[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;172122&#8243; media_width_use_pixel=&#8221;yes&#8221; shape=&#8221;img-round&#8221; radius=&#8221;lg&#8221; uncode_shortcode_id=&#8221;598704&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;961994&#8243;]We undertook the complete design, editorial direction, and digital implementation of P\/LATES, a premium Pilates book and digital experience created by Vassia Oikonomou-Spanos, a distinguished movement educator with a strong background in dance, education, and Pilates, based in New York.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][vc_button button_color=&#8221;color-xsdn&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-211610&#8243; font_weight=&#8221;600&#8243; border_width=&#8221;0&#8243; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;117155&#8243; link=&#8221;url:https%3A%2F%2Funitedinpilates.com%2F|title:%CE%99%CF%83%CF%84%CE%BF%CF%83%CE%B5%CE%BB%CE%AF%CE%B4%CE%B1|target:_blank&#8221;]Website[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; 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sub_reduced=&#8221;yes&#8221; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;731219&#8243; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243; subheading=&#8221;- Vassia Oikonomou Spanos<br \/>\nDance educator, Pilates and yoga instructor&#8221;]&#8221; If you are looking for amazing graphic design and digital implementation, do not hesitate to email my amazing team.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-520909&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-134300&#8243; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;988769&#8243; back_color_type=&#8221;uncode-palette&#8221; 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css_animation=&#8221;text-reveal&#8221; text_reveal_opacity=&#8221;8&#8243; text_reveal_speed=&#8221;50&#8243; text_reveal_top=&#8221;50&#8243; uncode_shortcode_id=&#8221;157649&#8243;]The project was conceived as a unified system connecting print, video, and digital experience, translating Pilates from page to practice with clarity, intention, and aesthetic consistency. P\/LATES is not just another exercise book. Its starting point was Vassia\u2019s own philosophy: movement with presence, not information overload. With studies at NYU, extensive experience in New York\u2019s public education system, collaboration with dancers of the American Ballet Theatre, and an active role as a Pilates instructor and trainer at Equinox, Vassia brings together a rare combination of knowledge, pedagogy, and artistic precision. This foundation became the core upon which the entire project was built. The design direction followed an editorial-first approach, with a strict black-and-white aesthetic, clean typography, and space to \u201cbreathe.\u201d Goal: understanding movement before information.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;966229&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;140060&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;172128&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;105221&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-520909&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;856274&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;151593&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;331372&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-261315&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;136917&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-838282&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;171721&#8243;]Branding &amp;<br \/>\nLogo Design[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;898703&#8243;]Creation of a visual identity with a minimal, editorial character, aligned with an international movement-education project. The P\/LATES brand is positioned at the intersection of Pilates, contemporary education, and art publication, emphasizing timelessness and clarity.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-261315&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;164655&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-838282&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;843734&#8243;]Editorial &amp;<br \/>\nBook Design[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;128074&#8243;]Design of the P\/LATES book as a premium educational object. Each exercise is presented with clear structure, focus on benefits, and guided instruction, free from technical \u201cnoise.\u201d The book functions as a daily practice guide, not an overloaded manual.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-261315&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;205606&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-838282&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;972370&#8243;]Video Editing &amp;<br \/>\nQR-based Digital Experience[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;357104&#8243;]Each exercise in the book is connected via QR code to professional video demonstrations. We handled the full post-production of the videos. The exercises are performed by a soloist from the American Ballet Theatre, selected by the instructor to embody the control, strength, and artistic quality that define Vassia\u2019s methodology.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;331372&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-261315&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;136917&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-838282&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;123327&#8243;]Website &amp;<br \/>\nE-commerce[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;586374&#8243;]Development of the official website unitedinpilates.com as a digital extension of the book. The website operates both as an editorial hub and a direct-to-consumer e-shop for worldwide sales, delivering an experience that supports the content.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-261315&#8243; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;164655&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-838282&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-781688&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;723744&#8243;]Digital Strategy &amp;<br \/>\nPositioning[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;181139&#8243;]Strategic consulting at the level of positioning and digital presence, aiming for the brand\u2019s sustainable growth in an international audience and its future evolution beyond print.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;lg&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;385932&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-520909&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;171096&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138482&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;201056&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;custom&#8221; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;559637&#8243; heading_custom_size=&#8221;clamp(18px, 3vw, 22px)&#8221;]P\/LATES by Vassia Oikonomou-Spanos evolved into a complete, international movement-education project that integrates book, video, and digital experience into a unified ecosystem. The platform highlights the depth and pedagogical maturity of its creator, bringing Pilates into everyday life with clarity, intention, and aesthetic consistency\u2014from body to mind and back to practice. The book by the distinguished dance educator and Pilates &amp; yoga instructor has already been included in the collections of the Jerome Robbins Dance Division of the New York Public Library for the Performing Arts, as well as the Folklore and Culture Laboratory of the Department of Primary Education at the University of Ioannina.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;173322&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section back_color=&#8221;color-520909&#8243; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;143354&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;101397&#8243;][vc_column column_width_percent=&#8221;100&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":172109,"parent":0,"menu_order":0,"template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-172105","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\/LATES by Vassia Oikonomou-Spanos | Website &amp; Branding<\/title>\n<meta name=\"description\" content=\"Branding, website design and e-shop for P\/LATES by Vassia Oikonomou-Spanos. 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