{"id":148453,"date":"2026-01-23T20:46:07","date_gmt":"2026-01-23T18:46:07","guid":{"rendered":"https:\/\/insert.gr\/?post_type=portfolio&#038;p=148453"},"modified":"2026-03-10T16:10:20","modified_gmt":"2026-03-10T14:10:20","slug":"pilates-vassia-oikonomou-spanos","status":"publish","type":"portfolio","link":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/","title":{"rendered":"P\/LATES &#8211; Vassia Oikonomou-Spanos"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;80&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;148456&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;4&#8243; uncode_shortcode_id=&#8221;212509&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;353237&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-211610&#8243; text_size=&#8221;fontsize-338686&#8243; uncode_shortcode_id=&#8221;208147&#8243;]PILATES PROJECT[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;110478&#8243;][vc_column width=&#8221;6\/12&#8243;][vc_custom_heading text_font=&#8221;font-211610&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;372112&#8243;]We undertook the overall design, editorial direction, and digital implementation of P\/LATES, a premium Pilates book and digital experience created by Vassia Oikonomou-Spanos, a recognized movement educator based in New York with a strong background in dance, education, and Pilates.[\/vc_custom_heading][vc_button button_color=&#8221;color-482803&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Funitedinpilates.com|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;186524&#8243;]Visit the website[\/vc_button][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;532688&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;177259&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;123437&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;139930&#8243; subheading=&#8221;Vassia Oikonomou-Spanos&#8221;]Client[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;117211&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;913074&#8243; subheading=&#8221;2025&#8243;]Year[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114429&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;158479&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;197246&#8243; subheading=&#8221;Branding &amp; Logo Design<br \/>\nEditorial &amp; Book Design<br \/>\nVideo Editing &amp; Post-Production<br \/>\nWeb Design &amp; Development<br \/>\nE-commerce (Worldwide Sales)<br \/>\nDigital Experience &amp; Strategy&#8221; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Services[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;4&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;187305&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; sub_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;138756&#8243; subheading=&#8221;Insert (Project Management \/ Development)<br \/>\nMushroom (Designers)&#8221; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]Team[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;112900&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-369799&#8243; type=&#8221;carousel&#8221; medias=&#8221;148461,148463,148465,148467,148469,148471,148473,148475&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;4&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_shape=&#8221;round&#8221; radius=&#8221;xs&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; custom_cursor=&#8221;light&#8221; uncode_shortcode_id=&#8221;120210&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;189448&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138482&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text_font=&#8221;font-211610&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;127296&#8243;]Design &amp; Conceptual Direction[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;189546&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;122229&#8243;][vc_column_text uncode_shortcode_id=&#8221;198391&#8243;]The project was conceived as a unified system connecting print, video, and digital experience, translating Pilates from page to practice with clarity, intention, and visual consistency.<\/p>\n<p>P\/LATES is not simply another exercise book.<br \/>\nThe starting point was Vassia\u2019s own philosophy: movement with presence rather than information overload.<\/p>\n<p>With academic studies at New York University, extensive experience in New York public education, collaboration with dancers from American Ballet Theatre, and an active role as a Pilates instructor and trainer at Equinox, Vassia brings together a rare combination of knowledge, pedagogy, and artistic precision.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;790556&#8243;][vc_column_text uncode_shortcode_id=&#8221;159050&#8243;]<\/p>\n<div class=\"uncoltable\">\n<div class=\"uncell no-block-padding\">\n<div class=\"uncont\">\n<div class=\"uncode_text_column\">\n<p>This background became the foundation upon which the entire project was built.<br \/>\nThe design direction followed an editorial-first approach, with a strict black-and-white aesthetic, clean typography, and generous negative space.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;178555&#8243;]Goal: understanding movement before information.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; auto_height_device=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;966229&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;140060&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_single_image media=&#8221;148459&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;187843&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;177151&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;151593&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;671394&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;458187&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;189849&#8243; subheading=&#8221;We created a visual identity with a minimal, editorial character suitable for an international movement-education project. The P\/LATES brand positions itself between Pilates, contemporary education, and art publication, emphasizing clarity, balance, and timelessness.&#8221;]\u2e3a Branding &amp; Logo Design[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;801999&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;133607&#8243; subheading=&#8221;The P\/LATES book was designed as a premium educational object. Each exercise is presented through a clear structure focusing on benefits and guided instruction without technical clutter. The book functions as a practical daily guide rather than an overloaded manual.&#8221;]\u2e3a Editorial &amp; Book Design[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;211575&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;114404&#8243; subheading=&#8221;Each exercise in the book includes a QR code that links to professional video demonstrations. We handled the full post-production process, including editing, subtitles for accessibility, voice guidance, and visual refinement.<br \/>\nThe exercises are performed by a soloist from American Ballet Theatre, selected by the instructor to embody the strength, control, and artistic precision that define Vassia\u2019s methodology.&#8221; text_color_type=&#8221;uncode-palette&#8221; text_color_solid=&#8221;#ff0000&#8243;]\u2e3a Video Editing &amp; QR-based Digital Experience[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;199416&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;151593&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;671394&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;458187&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;129281&#8243; subheading=&#8221;We developed the official website unitedinpilates.com as the digital extension of the book. The platform functions both as an editorial hub and as a direct-to-consumer e-commerce environment supporting worldwide sales.&#8221;]\u2e3a Website &amp; E-commerce[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;801999&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;644716&#8243; subheading=&#8221;We provided consulting support on positioning and digital presence to help establish the project internationally and support its long-term evolution beyond the printed format.&#8221;]\u2e3a Digital Strategy &amp; Positioning[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;960323&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;138482&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text_font=&#8221;font-211610&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;154730&#8243;]Result[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;189546&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;632177&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;122229&#8243;][vc_column_text uncode_shortcode_id=&#8221;203703&#8243;]P\/LATES by Vassia Oikonomou-Spanos evolved into a complete movement-education project combining book, video, and digital platform into a unified ecosystem.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-211610&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;790556&#8243;][vc_column_text uncode_shortcode_id=&#8221;184128&#8243;]<\/p>\n<div class=\"uncoltable\">\n<div class=\"uncell no-block-padding\">\n<div class=\"uncont\">\n<div class=\"uncode_text_column\">\n<p>The platform highlights the depth and pedagogical maturity of its creator, bringing Pilates into everyday life with clarity, intention, and aesthetic coherence \u2014 connecting body, mind, and practice.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Branding design, editorial design, and digital implementation of P\/LATES \u2014 a premium Pilates book with integrated e-commerce for an international audience.<\/p>\n","protected":false},"author":2,"featured_media":148457,"parent":0,"menu_order":0,"template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-148453","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\/LATES by Vassia Oikonomou-Spanos | Website &amp; Branding<\/title>\n<meta name=\"description\" content=\"Branding, website design, and e-commerce development for P\/LATES by Vassia Oikonomou-Spanos: a premium Pilates book featuring a QR-based video experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\/LATES by Vassia Oikonomou-Spanos | Website &amp; Branding\" \/>\n<meta property=\"og:description\" content=\"Branding, website design, and e-commerce development for P\/LATES by Vassia Oikonomou-Spanos: a premium Pilates book featuring a QR-based video experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/\" \/>\n<meta property=\"og:site_name\" content=\"INSERT: Web Design, Digital Marketing, Creative\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/insert.gr\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T14:10:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insert.gr\/wp-content\/uploads\/2026\/01\/Vassia-Oikonomou-Feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/\",\"url\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/\",\"name\":\"P\\\/LATES by Vassia Oikonomou-Spanos | Website & Branding\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insert.gr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Vassia-Oikonomou-Feature.jpg\",\"datePublished\":\"2026-01-23T18:46:07+00:00\",\"dateModified\":\"2026-03-10T14:10:20+00:00\",\"description\":\"Branding, website design, and e-commerce development for P\\\/LATES by Vassia Oikonomou-Spanos: a premium Pilates book featuring a QR-based video experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/insert.gr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Vassia-Oikonomou-Feature.jpg\",\"contentUrl\":\"https:\\\/\\\/insert.gr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Vassia-Oikonomou-Feature.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"P\\\/LATES: Vassia Oikonomou-Spanos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/pilates-vassia-oikonomou-spanos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insert.gr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/insert.gr\\\/en\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"P\\\/LATES &#8211; Vassia Oikonomou-Spanos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/insert.gr\\\/en\\\/\",\"name\":\"INSERT: Web Design, Digital Marketing, Creative\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/insert.gr\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/#organization\",\"name\":\"INSERT: Web Design, Digital Marketing, Creative\",\"alternateName\":\"INSERT.gr\",\"url\":\"https:\\\/\\\/insert.gr\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/insert.gr\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Insert-FeatureLogo.png\",\"contentUrl\":\"https:\\\/\\\/insert.gr\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Insert-FeatureLogo.png\",\"width\":1600,\"height\":840,\"caption\":\"INSERT: Web Design, Digital Marketing, Creative\"},\"image\":{\"@id\":\"https:\\\/\\\/insert.gr\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/insert.gr\",\"https:\\\/\\\/www.instagram.com\\\/insert.gr\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P\/LATES by Vassia Oikonomou-Spanos | Website & Branding","description":"Branding, website design, and e-commerce development for P\/LATES by Vassia Oikonomou-Spanos: a premium Pilates book featuring a QR-based video experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/","og_locale":"en_US","og_type":"article","og_title":"P\/LATES by Vassia Oikonomou-Spanos | Website & Branding","og_description":"Branding, website design, and e-commerce development for P\/LATES by Vassia Oikonomou-Spanos: a premium Pilates book featuring a QR-based video experience.","og_url":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/","og_site_name":"INSERT: Web Design, Digital Marketing, Creative","article_publisher":"https:\/\/www.facebook.com\/insert.gr","article_modified_time":"2026-03-10T14:10:20+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/insert.gr\/wp-content\/uploads\/2026\/01\/Vassia-Oikonomou-Feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/","url":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/","name":"P\/LATES by Vassia Oikonomou-Spanos | Website & Branding","isPartOf":{"@id":"https:\/\/insert.gr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/#primaryimage"},"image":{"@id":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/#primaryimage"},"thumbnailUrl":"https:\/\/insert.gr\/wp-content\/uploads\/2026\/01\/Vassia-Oikonomou-Feature.jpg","datePublished":"2026-01-23T18:46:07+00:00","dateModified":"2026-03-10T14:10:20+00:00","description":"Branding, website design, and e-commerce development for P\/LATES by Vassia Oikonomou-Spanos: a premium Pilates book featuring a QR-based video experience.","breadcrumb":{"@id":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/#primaryimage","url":"https:\/\/insert.gr\/wp-content\/uploads\/2026\/01\/Vassia-Oikonomou-Feature.jpg","contentUrl":"https:\/\/insert.gr\/wp-content\/uploads\/2026\/01\/Vassia-Oikonomou-Feature.jpg","width":1920,"height":1280,"caption":"P\/LATES: Vassia Oikonomou-Spanos"},{"@type":"BreadcrumbList","@id":"https:\/\/insert.gr\/en\/portfolio\/pilates-vassia-oikonomou-spanos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/insert.gr\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/insert.gr\/en\/portfolio\/"},{"@type":"ListItem","position":3,"name":"P\/LATES &#8211; Vassia Oikonomou-Spanos"}]},{"@type":"WebSite","@id":"https:\/\/insert.gr\/en\/#website","url":"https:\/\/insert.gr\/en\/","name":"INSERT: Web Design, Digital Marketing, Creative","description":"","publisher":{"@id":"https:\/\/insert.gr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insert.gr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/insert.gr\/en\/#organization","name":"INSERT: Web Design, Digital Marketing, Creative","alternateName":"INSERT.gr","url":"https:\/\/insert.gr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/insert.gr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/insert.gr\/wp-content\/uploads\/2024\/10\/Insert-FeatureLogo.png","contentUrl":"https:\/\/insert.gr\/wp-content\/uploads\/2024\/10\/Insert-FeatureLogo.png","width":1600,"height":840,"caption":"INSERT: Web Design, Digital Marketing, Creative"},"image":{"@id":"https:\/\/insert.gr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/insert.gr","https:\/\/www.instagram.com\/insert.gr\/"]}]}},"_links":{"self":[{"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/portfolio\/148453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":6,"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/portfolio\/148453\/revisions"}],"predecessor-version":[{"id":148571,"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/portfolio\/148453\/revisions\/148571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/media\/148457"}],"wp:attachment":[{"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/media?parent=148453"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/insert.gr\/en\/wp-json\/wp\/v2\/portfolio_category?post=148453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}