" If you are looking for amazing graphic design and digital implementation, do not hesitate to email my amazing team.
- Vassia Oikonomou Spanos
Dance educator, Pilates and yoga instructor
Design Approach
The project was conceived as a unified system connecting print, video, and digital experience, translating Pilates from page to practice with clarity, intention, and aesthetic consistency. P/LATES is not just another exercise book. Its starting point was Vassia’s own philosophy: movement with presence, not information overload. With studies at NYU, extensive experience in New York’s public education system, collaboration with dancers of the American Ballet Theatre, and an active role as a Pilates instructor and trainer at Equinox, Vassia brings together a rare combination of knowledge, pedagogy, and artistic precision. This foundation became the core upon which the entire project was built. The design direction followed an editorial-first approach, with a strict black-and-white aesthetic, clean typography, and space to “breathe.” Goal: understanding movement before information.
Branding &Logo Design
Creation of a visual identity with a minimal, editorial character, aligned with an international movement-education project. The P/LATES brand is positioned at the intersection of Pilates, contemporary education, and art publication, emphasizing timelessness and clarity.
Editorial &Book Design
Design of the P/LATES book as a premium educational object. Each exercise is presented with clear structure, focus on benefits, and guided instruction, free from technical “noise.” The book functions as a daily practice guide, not an overloaded manual.
Video Editing &QR-based Digital Experience
Each exercise in the book is connected via QR code to professional video demonstrations. We handled the full post-production of the videos. The exercises are performed by a soloist from the American Ballet Theatre, selected by the instructor to embody the control, strength, and artistic quality that define Vassia’s methodology.
Website &E-commerce
Development of the official website unitedinpilates.com as a digital extension of the book. The website operates both as an editorial hub and a direct-to-consumer e-shop for worldwide sales, delivering an experience that supports the content.
Digital Strategy &Positioning
Strategic consulting at the level of positioning and digital presence, aiming for the brand’s sustainable growth in an international audience and its future evolution beyond print.
P/LATES by Vassia Oikonomou-Spanos evolved into a complete, international movement-education project that integrates book, video, and digital experience into a unified ecosystem. The platform highlights the depth and pedagogical maturity of its creator, bringing Pilates into everyday life with clarity, intention, and aesthetic consistency—from body to mind and back to practice. The book by the distinguished dance educator and Pilates & yoga instructor has already been included in the collections of the Jerome Robbins Dance Division of the New York Public Library for the Performing Arts, as well as the Folklore and Culture Laboratory of the Department of Primary Education at the University of Ioannina.