We undertook the overall design, editorial direction, and digital implementation of P/LATES, a premium Pilates book and digital experience created by Vassia Oikonomou-Spanos, a recognized movement educator based in New York with a strong background in dance, education, and Pilates.
Client
Vassia Oikonomou-Spanos
Year
2025
Services
Branding & Logo Design
Editorial & Book Design
Video Editing & Post-Production
Web Design & Development
E-commerce (Worldwide Sales)
Digital Experience & Strategy
Team
Insert (Project Management / Development)
Mushroom (Designers)
Design & Conceptual Direction
The project was conceived as a unified system connecting print, video, and digital experience, translating Pilates from page to practice with clarity, intention, and visual consistency.
P/LATES is not simply another exercise book.
The starting point was Vassia’s own philosophy: movement with presence rather than information overload.
With academic studies at New York University, extensive experience in New York public education, collaboration with dancers from American Ballet Theatre, and an active role as a Pilates instructor and trainer at Equinox, Vassia brings together a rare combination of knowledge, pedagogy, and artistic precision.
This background became the foundation upon which the entire project was built.
The design direction followed an editorial-first approach, with a strict black-and-white aesthetic, clean typography, and generous negative space.
Goal: understanding movement before information.
⸺ Branding & Logo Design
We created a visual identity with a minimal, editorial character suitable for an international movement-education project. The P/LATES brand positions itself between Pilates, contemporary education, and art publication, emphasizing clarity, balance, and timelessness.
⸺ Editorial & Book Design
The P/LATES book was designed as a premium educational object. Each exercise is presented through a clear structure focusing on benefits and guided instruction without technical clutter. The book functions as a practical daily guide rather than an overloaded manual.
⸺ Video Editing & QR-based Digital Experience
Each exercise in the book includes a QR code that links to professional video demonstrations. We handled the full post-production process, including editing, subtitles for accessibility, voice guidance, and visual refinement.
The exercises are performed by a soloist from American Ballet Theatre, selected by the instructor to embody the strength, control, and artistic precision that define Vassia’s methodology.
⸺ Website & E-commerce
We developed the official website unitedinpilates.com as the digital extension of the book. The platform functions both as an editorial hub and as a direct-to-consumer e-commerce environment supporting worldwide sales.
⸺ Digital Strategy & Positioning
We provided consulting support on positioning and digital presence to help establish the project internationally and support its long-term evolution beyond the printed format.
Result
P/LATES by Vassia Oikonomou-Spanos evolved into a complete movement-education project combining book, video, and digital platform into a unified ecosystem.
The platform highlights the depth and pedagogical maturity of its creator, bringing Pilates into everyday life with clarity, intention, and aesthetic coherence — connecting body, mind, and practice.