Design Approach
The new website was designed around an event-first UX: clear paths for “Upcoming Seminars”, prominent booking CTAs, and a clear distinction between upcoming and past events. The aesthetic balances professionalism and accessibility, while the information “Chamber – City – Date” remains visible at all times. We placed emphasis on speed, structured navigation by city/topic, and reusable UI patterns (timeline rails, badges, shortcodes) for consistency and scalable content delivery.
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WordPressRedesign
Modern, modular design system with components for seminars, speakers and articles. Responsive grid, clean typography and a colour palette that highlights topics and Chamber collaborations.
SEARCH ENGINEOPTIMIZATION
Technical and on-page SEO with an event-style architecture: clean URLs (/seminaria/), Event/Article schema, breadcrumbs, internal linking, and optimised titles/descriptions for cities and topics.
Branding &Logo Design
Creation of a visual identity with emphasis on institutional collaboration with the Chambers of Commerce. Badge systems, thematic iconography and consistent usage across social and landing assets.
WordPress CustomPlugins Development
Content Architecture& Copywriting
Content architecture that answers “what / where / when / who” with direct access to booking. CTA microcopy, headings built for SEO intent, and content templates so new material can be produced quickly and consistently.
Greek Business Masterclass gained a unified, fast and scalable platform that highlights its free seminars and speakers, with a clear booking journey and stronger visibility in city/topic-based searches. The new digital experience reinforces the institutional role of the Chambers of Commerce, improves the brand’s credibility, and simplifies day-to-day content management through custom tools and automation.