We led the full redesign of the Greek Business Masterclass digital platform which is a nationwide initiative offering free business seminars to companies, professionals and local communities, in collaboration with Chambers of Commerce.
Client
Greek Business Masterclass
Year
2025
Services
Web Design
SEO Optimization
WordPress Custom Plugins Development
Branding & Logo Design
Content Architecture & Copyrighting
Team
Insert (Project Management / Development)
Mushroom (Designers)
Design Direction
The new website was designed around an event-first UX: clear routes to “Upcoming Seminars,” distinct CTAs for booking, and a clean separation between future and past events. The aesthetic balances professionalism with accessibility, while key event details – Chamber, City, Date – remain visible across all layouts.
We focused on speed, structured navigation by city/topic, and reusable UI patterns (timeline rails, badges, shortcodes) that keep the platform consistent and scalable as content grows.
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⸺ WordPress Redesign
A modern, modular component system for seminars, speakers and articles. Responsive grids, clean typography and a flexible colour palette that supports various themes and Chamber partnerships.
⸺ SEO Optimization
Technical and on-page SEO built on an event-driven architecture: clean URLs (/seminars/), Event and Article schema markup, breadcrumbs, internal linking and optimised titles/descriptions for each city and topic.
⸺ Branding & Logo Design
A refreshed visual identity highlighting the institutional partnership with Chambers of Commerce. Badge systems, thematic iconography and consistent usage across social assets and landing pages.
⸺ WordPress Custom Plugins Development
Custom MU-plugins for managing seminars, speakers and the timeline. Dynamic shortcodes, custom taxonomies/fields and automated SEO elements — reducing editor workload while keeping the platform organised and fast.
⸺ Content Architecture & Copyrighting
A content structure that answers what / where / when / who at a glance. Clear headings aligned with SEO intent, strong microcopy for CTAs and reusable text templates to streamline content production.
Outcome
Greek Business Masterclass now runs on a unified, fast and scalable platform that highlights its free seminars and speakers, with an intuitive booking path and stronger visibility in city/topic-based searches.
The new digital experience reinforces the institutional role of the Chambers, strengthens brand trust and simplifies everyday content management through custom tools and automations.