We led the complete redesign of the digital presence of Dr Dionysis Papadatos-Pastos, one of London’s leading thoracic oncologists.
Client
Dr Dionysis Papadatos-Pastos
Year
2025
Services
Web Design
SEO Optimization
Branding & Logo Design
Content Architecture & Copy Guidelines
Team
Insert (Project Management / Development)
Mushroom (Designers)
Design Direction
The new website was built around clarity, trust and effortless navigation. The design strikes a balance between scientific rigour and a warm, human-centred tone avoiding the sterile visual language that typically characterises medical websites. The chosen colour palette and clean typography create a calm, reassuring environment that reflects the doctor’s approach to patient care.
Our goal was to deliver a modern, credible and empathetic website that builds confidence while offering clear, accessible medical information to patients and peers.
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⸺ WordPress Redesign
The site was developed on a premium WordPress theme with extensive customisation to meet the requirements of medical content. The result is a fast, well-structured and highly scalable website achieving excellent PageSpeed performance.
⸺ SEO Strategy & Technical Implementation
A strong focus was placed on medical SEO. We implemented full MedicalWebPage schema markup, automated FAQ generation via shortcodes, structured data for questions, articles, diseases and clinical subspecialties, along with thorough optimisation for E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
⸺ Branding & Logo Design
Dr Papadatos-Pastos’ visual identity was refreshed with a modern logo and a medical-grade colour system inspired by clarity, care and professionalism. The final result conveys trust, calmness and respect for the patient.
Αποτέλεσμα
Oncologist.london now stands as a benchmark for medical websites combining technical excellence, clean aesthetics and reliable scientific communication.
The new digital presence strengthens Dr Papadatos-Pastos’ reputation and accessibility both in the UK and internationally.